莫斯科訊：巴黎同米蘭雖然喺全球時裝界仲係佔住聚光燈，但新興市場嘅設計師同時裝品牌越嚟越尋求喺舞台上攞到更大份額。
第四屆BRICS+時裝高峰會於莫斯科於9月28日至30日舉行，聚集超過60個國家嘅時裝業界參與者。
參與者來自巴西、南非、越南同摩洛哥等國家。
高峰會重點在於推動新興時裝市場，並促進全球設計師、品牌同其他業界參與者之間嘅聯繫。
呢個地方亦係揾到新嘅人才、探索新嘅潮流，同埋發掘超越傳統時裝首都以外嘅設計。
每一個系列背後都有一個由設計師、製造商、供應商同零售商組成嘅網絡，呢啲網絡正越嚟越跨越國界延伸。
喺高峰會上，例如一個系列可能喺印度推出，而買家可能係俄羅斯人，製造商卻係中國人。
印度設計師 Kanika Goyal，佢嘅品牌喺紐約同巴黎已經走過走秀，今次係首次喺莫斯科展示佢嘅系列。
Goyal，佢係自己品牌嘅創辦人兼創意總監，歡迎國際上越嚟越多國家嘅時裝才華獲得曝光。
「我對此感到興奮——可以識到唔同人，聽到全球各地創作人嘅唔同觀點。」佢話。
一位參加高峰會嘅珠寶設計師表示，她嚟參加係為咗尋找靈感同「發展視覺體驗」。
FILLING A GAP IN RUSSIA
對俄羅斯消費者嚟講，來自其他市場嘅品牌同樣喺填補西方品牌因入侵烏克蘭而暫停或結束喺該國業務後留下嘅空缺。
呢啲品牌範圍從大眾市場零售商如 Zara 同 H&M，到奢侈時裝品牌如 Chanel 同 Gucci。
有位時尚愛好者表示佢對世界各地嘅時裝都感興趣。
「我今日特別嚟睇印度時裝展，真係好中意。」佢話。
「自從制裁以後，我哋一直缺少某啲品牌，所以我完全支持俄羅斯歡迎歐洲同亞洲嘅設計師。多得佢哋，呢度嘅人喺外觀上會更加時尚。」
NEW BUSINESS LINKS
But what consumers want to wear is only one part of the fabric of the industry.
Just as important is where those clothes are made, and where brands turn to find the suppliers and business partners that bring them to market.
For Russian designers, Chinese production is increasingly becoming part of that network.
“These summits offer incredibly useful contacts and opportunities for Russian brands,” said Russian designer Alyona Kritskaya.
“As a participant in the ‘Made in Moscow’ programme, we receive support from the Moscow government, including information about genuine opportunities to collaborate with China,” she said.
She added that there were also organised trips to visit manufacturing facilities in China.
The interest runs both ways, with Chinese brands also looking to Russia for growth.
“Through this show, we can reach many people who like the style of our brand, as well as potential franchise partners,” said Shan Wei, founder and design director of Chinese fashion brand MOMIWEI.
「喺未來，我哋希望將我哋嘅品牌推向全球市場。舉例嚟講，我哋亦會喺莫斯科開設一間屬於我哋品牌嘅旗艦店。」
喺時裝高峰會建立嘅連結反映出努力，旨在深化BRICS國家同其他新興市場之間嘅時裝業務往來。
對時裝企業而言，呢啲聯繫可能為佢哋打開新品牌、供應商同客戶嘅大門。
考驗就係呢啲新興參與者能否將新連結轉化為持久增長，並能同全球時裝界嘅西方巨頭一較高下。
